by David.Lillard | Jun 12, 2020 | Uncategorized
While having a website is a pre-requisite for businesses these days, many companies aren’t effectively using their best tool for generating leads. I’ve heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our...
by David.Lillard | Jan 14, 2019 | Uncategorized
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
by David.Lillard | Oct 29, 2018 | Uncategorized
Have you met StoryBrand? You probably have since it’s plastered all over our website, collateral, social media posts, etc. I don’t have a tattoo… yet but if I did it would probably be our company’s BrandScript. If you haven’t heard of StoryBrand listen to this...
by David.Lillard | Oct 26, 2018 | Uncategorized
I’ll get the straightforward answer out of the way; it depends. There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...
by David.Lillard | Oct 17, 2018 | Uncategorized
You’ve done everything you’re supposed to. You have a solution to your customer’s most annoying problem. Your team is wearing all the swag you could slap your logo on. The website is live with all the flashy photos, videos, and graphics you could pack into it. Flyers...
