by David.Lillard | Aug 9, 2021 | Lead Generation, Marketing Blog
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts. Can Sales and...
by David.Lillard | Jul 20, 2021 | Marketing Blog, Website
Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...
by David.Lillard | Jul 9, 2021 | Lead Generation, Marketing Blog
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C buying experience even though the purchasing journey is longer than the purchase of consumer...
by David.Lillard | Jun 30, 2021 | Marketing Blog, Spartan Pro Show
In Episode 6 of The Spartan Pro Show, David Childs and David Lillard explore using data to make better decisions in business. They are joined by Alex Moy, the Founder of Data Doctor Data Advisory Services. Learn more about Spartan Planning Group and Spartan Branding...
by David.Lillard | Jun 23, 2021 | Marketing Blog, Spartan Pro Show
In Episode 5 of The Spartan Pro Show, David Childs and David Lillard explore what it means to cultivate a culture of entrepreneurship in a community. They are joined by Andy Zimmerman, the Founder of A-Z Development and investor in entrepreneurship across...
