MARKETING BLOG
Seven Marketing Tactics to Scale an Already Successful Business
Congratulations.If you're reading this, I assume you're running (or working in) a successful business. Mind you, the word 'success' means different things to different people....
Trade Show Marketing – Seven Easy Ways to Get More Leads
Depending upon which industry you serve, trade shows and industry events may still make up a large percentage of your marketing budget. There's nothing inherently wrong with...
How To Align Sales and Marketing Efforts with Content Marketing
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to...
10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine
Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would...
Top 10 B2B LeadGen Techniques for Manufacturers
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C...
Spartan Pro Show Season 2: Episode 6 | Alex Moy
In Episode 6 of The Spartan Pro Show, David Childs and David Lillard explore using data to make better decisions in business. They are joined by Alex Moy, the Founder of Data...
Spartan Pro Show Season 2: Episode 5 | Andy Zimmerman
In Episode 5 of The Spartan Pro Show, David Childs and David Lillard explore what it means to cultivate a culture of entrepreneurship in a community. They are joined by Andy...
Spartan Pro Show Season 2: Episode 4 | Troy Kemp
Welcome back to the Spartan Pro Show! On this episode David Childs and David Lillard are joined by Troy Kemp, the Director of Admissions at The Ron Clark Academy in Atlanta. Troy...
Spartan Pro Show Season 2: Episode 3 | Jon Deline
Welcome back! On this episode of the Spartan Pro Show David Childs and David Lillard are joined by Jon Deline, a seasoned senior executive and organizational leader across a...
Spartan Pro Show Season 2: Episode 2 | Mike Sharrow (Part 2)
In this episode David Childs, David Lillard, and Mike Sharrow pick up where they left off last week and continue unpacking lessons in leadership, the difference between purpose...
Spartan Pro Show Season 2: Episode 1 | Mike Sharrow (Part 1)
Welcome to Season 2 of the Spartan Pro Show!Our Season 2 opener is a two-part episode with the CEO of The C12 Group, Mike Sharrow, unpacking lessons in leadership, the difference...
4 Simple Ways to Use Email Automation in Your Marketing & Sales Communications
How many hours each week do you spend in your inbox? Most marketing and sales professionals live there, constantly sending and answering emails to prospects or leads. That's not...
10 Ways to Keep Your Emails from Going to Spam
You spent hours painstakingly putting together an extraordinary email campaign that's going out to thousands of people. Perhaps you paid good money to have someone create a...
6 Creative Emails To Inspire Your Next Campaign
No one likes a cluttered inbox. Unfortunately, that is a reality most of us face daily. Promotional emails, work-related emails, personal emails, and more… After a while,...
Ten Books Every Business Leader Needs To Read To Crush It In 2021
Leading a team or business is no easy task. Aside from overcoming any personal or professional fears, there’s managing people, customers, financials, etc. Being a masterful...
Seven Books Every Content Creator And Marketer Needs To Read To Crush It In 2021
Becoming a master content creator really boils down to how much you are willing to invest in honing your skills and knowledge. And no, I don’t mean investing money or buying...
Three Marketing Tools We’ll Be Using in 2021
I want to share the top three tools we'll be using in 2021 for our customers' marketing as well as our own. Let's dive right in.LeadfeederUsing your Google Analytics traffic...
In-House vs Outsourced Marketing: Which is right for you?
I'm going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she...
What should I write about? How to choose the right blog topics
Having a consistent blog is an essential part of showing up well in Google search results. For most people, writing a blog feels overwhelming and complicated. In our given fields...
Why you should be personalizing your marketing content
In today’s digital world and the era of instant gratification, cutting through the noise, differentiating from the competition, and reaching new customers has become increasingly...