THE LATEST FROM SPARTAN
Marketing Tips and Tricks to Build a Stronger Brand
How To Measure Website Performance
While having a website is a pre-requisite for businesses these days, many companies aren't effectively using their best tool for generating leads. I've heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our website I...
Spartan Pro Show Episode 1: Dusty Holcomb
Spartan Planning + Branding joined by Dusty Holcomb for the inaugural Spartan Pro Show. Dusty is the Senior Vice President, AAA Membership & Fins Car Wash at AAA Carolinas. This podcast covers: How AAA is running their business through transition and adversity...
How to Get People to Open Your Emails (And Why You Shouldn’t Panic If They Don’t)
Email marketing is still one of the most cost-effective means of marketing for companies. While other options may allow for more targeted messaging to specific demographics, sending a customer an email, especially a business email, tends to show good returns. This...
7 Things You Should Be Doing to Market Your Business Effectively
Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we've sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...
Do You Know Your Customer?
It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one. ...
5 Tips for Creating a More Effective Strategic Marketing Plan in 2019
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
8 Marketing Hacks to Attract More Clients
Are you finding it difficult to attract real prospects with your content and your marketing efforts seem hopeless? Don't Worry! You're not alone! The majority of companies and organizations out there aren't confident in their blogging or digital marketing efforts....
Part 1: How StoryBrand Changed the Way We Look At: Websites
Have you met StoryBrand? You probably have since it’s plastered all over our website, collateral, social media posts, etc. I don’t have a tattoo… yet but if I did it would probably be our company’s BrandScript. If you haven’t heard of StoryBrand listen to this...
How Much Should You Be Spending on Marketing?
I’ll get the straightforward answer out of the way; it depends. There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...
What to Do When Your Business Isn’t Growing As Fast As It Should Be
You’ve done everything you’re supposed to. You have a solution to your customer’s most annoying problem. Your team is wearing all the swag you could slap your logo on. The website is live with all the flashy photos, videos, and graphics you could pack into it. Flyers...
How To Measure Website Performance
While having a website is a pre-requisite for businesses these days, many companies aren't effectively using their best tool for generating leads. I've heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our website I...
Spartan Pro Show Episode 1: Dusty Holcomb
Spartan Planning + Branding joined by Dusty Holcomb for the inaugural Spartan Pro Show. Dusty is the Senior Vice President, AAA Membership & Fins Car Wash at AAA Carolinas. This podcast covers: How AAA is running their business through transition and adversity...
How to Get People to Open Your Emails (And Why You Shouldn’t Panic If They Don’t)
Email marketing is still one of the most cost-effective means of marketing for companies. While other options may allow for more targeted messaging to specific demographics, sending a customer an email, especially a business email, tends to show good returns. This...
7 Things You Should Be Doing to Market Your Business Effectively
Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we've sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...
Do You Know Your Customer?
It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one. ...
5 Tips for Creating a More Effective Strategic Marketing Plan in 2019
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
8 Marketing Hacks to Attract More Clients
Are you finding it difficult to attract real prospects with your content and your marketing efforts seem hopeless? Don't Worry! You're not alone! The majority of companies and organizations out there aren't confident in their blogging or digital marketing efforts....
Part 1: How StoryBrand Changed the Way We Look At: Websites
Have you met StoryBrand? You probably have since it’s plastered all over our website, collateral, social media posts, etc. I don’t have a tattoo… yet but if I did it would probably be our company’s BrandScript. If you haven’t heard of StoryBrand listen to this...
How Much Should You Be Spending on Marketing?
I’ll get the straightforward answer out of the way; it depends. There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...
What to Do When Your Business Isn’t Growing As Fast As It Should Be
You’ve done everything you’re supposed to. You have a solution to your customer’s most annoying problem. Your team is wearing all the swag you could slap your logo on. The website is live with all the flashy photos, videos, and graphics you could pack into it. Flyers...