First and foremost, your business should have a presence on social media. By now, you’ve heard this and you may already have dabbled in this digital space. Social Media can help you connect to your customers as well as get your brand in front of new prospects. In...

Spartan Planning + Branding host Colin Neidert and Brent Bumbaugh of Tradefull. In this episode they will discuss the current e-commerce landscape, pivoting to an e-commerce business model, lessons learned throughout their 17-year journey, and much more. To learn more...

While having a website is a pre-requisite for businesses these days, many companies aren't effectively using their best tool for generating leads. I've heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our website I...

Spartan Planning + Branding joined by Dusty Holcomb for the inaugural Spartan Pro Show. Dusty is the Senior Vice President, AAA Membership & Fins Car Wash at AAA Carolinas.  This podcast covers: How AAA is running their business through transition and adversity...

Email marketing is still one of the most cost-effective means of marketing for companies. While other options may allow for more targeted messaging to specific demographics, sending a customer an email, especially a business email, tends to show good returns. This...

Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we've sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...

It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one.  ...

The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...

Are you finding it difficult to attract real prospects with your content and your marketing efforts seem hopeless? Don't Worry! You're not alone!   The majority of companies and organizations out there aren't confident in their blogging or digital marketing efforts....

 Have you met StoryBrand?   You probably have since it’s plastered all over our website, collateral, social media posts, etc. I don’t have a tattoo… yet but if I did it would probably be our company’s BrandScript.   If you haven’t heard of StoryBrand listen to this...