THE LATEST FROM SPARTAN
Marketing Tips and Tricks to Build a Stronger Brand
4 Simple Ways to Use Email Automation in Your Marketing & Sales Communications
How many hours each week do you spend in your inbox? Most marketing and sales professionals live there, constantly sending and answering emails to prospects or leads. That's not counting the clients you may also be communicating with. Have you ever realized you...
10 Ways to Keep Your Emails from Going to Spam
You spent hours painstakingly putting together an extraordinary email campaign that's going out to thousands of people. Perhaps you paid good money to have someone create a beautiful email design. Or, you did it yourself. You've checked every link - twice. You've read...
6 Creative Emails To Inspire Your Next Campaign
No one likes a cluttered inbox. Unfortunately, that is a reality most of us face daily. Promotional emails, work-related emails, personal emails, and more… After a while, they all seem to blur together. So, how do you break through the clutter and stand out...
Ten Books Every Business Leader Needs To Read To Crush It In 2021
Leading a team or business is no easy task. Aside from overcoming any personal or professional fears, there’s managing people, customers, financials, etc. Being a masterful business leader really boils down to how much you are willing to invest in honing your skills...
Seven Books Every Content Creator And Marketer Needs To Read To Crush It In 2021
Becoming a master content creator really boils down to how much you are willing to invest in honing your skills and knowledge. And no, I don’t mean investing money or buying expensive camera equipment. I’m talking about investing your time and attention. Taking the...
Three Marketing Tools We’ll Be Using in 2021
I want to share the top three tools we'll be using in 2021 for our customers' marketing as well as our own. Let's dive right in.LeadfeederUsing your Google Analytics traffic data, Leadfeeder can tell you the companies who have visited your website. They have a free...
In-House vs Outsourced Marketing: Which is right for you?
I'm going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving its...
What should I write about? How to choose the right blog topics
Having a consistent blog is an essential part of showing up well in Google search results. For most people, writing a blog feels overwhelming and complicated. In our given fields we have a library's worth of knowledge, but putting it down on paper (or our computer...
Why you should be personalizing your marketing content
In today’s digital world and the era of instant gratification, cutting through the noise, differentiating from the competition, and reaching new customers has become increasingly difficult. In most cases, trying to stand out with a product or pricing alone just won't...
5 Do’s and Don’t of Social Media for Business
First and foremost, your business should have a presence on social media. By now, you’ve heard this and you may already have dabbled in this digital space. Social Media can help you connect to your customers as well as get your brand in front of new prospects. In...
4 Simple Ways to Use Email Automation in Your Marketing & Sales Communications
How many hours each week do you spend in your inbox? Most marketing and sales professionals live there, constantly sending and answering emails to prospects or leads. That's not counting the clients you may also be communicating with. Have you ever realized you...
10 Ways to Keep Your Emails from Going to Spam
You spent hours painstakingly putting together an extraordinary email campaign that's going out to thousands of people. Perhaps you paid good money to have someone create a beautiful email design. Or, you did it yourself. You've checked every link - twice. You've read...
6 Creative Emails To Inspire Your Next Campaign
No one likes a cluttered inbox. Unfortunately, that is a reality most of us face daily. Promotional emails, work-related emails, personal emails, and more… After a while, they all seem to blur together. So, how do you break through the clutter and stand out...
Ten Books Every Business Leader Needs To Read To Crush It In 2021
Leading a team or business is no easy task. Aside from overcoming any personal or professional fears, there’s managing people, customers, financials, etc. Being a masterful business leader really boils down to how much you are willing to invest in honing your skills...
Seven Books Every Content Creator And Marketer Needs To Read To Crush It In 2021
Becoming a master content creator really boils down to how much you are willing to invest in honing your skills and knowledge. And no, I don’t mean investing money or buying expensive camera equipment. I’m talking about investing your time and attention. Taking the...
Three Marketing Tools We’ll Be Using in 2021
I want to share the top three tools we'll be using in 2021 for our customers' marketing as well as our own. Let's dive right in.LeadfeederUsing your Google Analytics traffic data, Leadfeeder can tell you the companies who have visited your website. They have a free...
In-House vs Outsourced Marketing: Which is right for you?
I'm going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving its...
What should I write about? How to choose the right blog topics
Having a consistent blog is an essential part of showing up well in Google search results. For most people, writing a blog feels overwhelming and complicated. In our given fields we have a library's worth of knowledge, but putting it down on paper (or our computer...
Why you should be personalizing your marketing content
In today’s digital world and the era of instant gratification, cutting through the noise, differentiating from the competition, and reaching new customers has become increasingly difficult. In most cases, trying to stand out with a product or pricing alone just won't...
5 Do’s and Don’t of Social Media for Business
First and foremost, your business should have a presence on social media. By now, you’ve heard this and you may already have dabbled in this digital space. Social Media can help you connect to your customers as well as get your brand in front of new prospects. In...