THE LATEST FROM SPARTAN
Marketing Tips and Tricks to Build a Stronger Brand
Three Marketing Tools We’ll Be Using in 2021
I want to share the top three tools we'll be using in 2021 for our customers' marketing as well as our own. Let's dive right in.LeadfeederUsing your Google Analytics traffic data, Leadfeeder can tell you the companies who have visited your website. They have a free...
In-House vs Outsourced Marketing: Which is right for you?
I'm going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving its...
What should I write about? How to choose the right blog topics
Having a consistent blog is an essential part of showing up well in Google search results. For most people, writing a blog feels overwhelming and complicated. In our given fields we have a library's worth of knowledge, but putting it down on paper (or our computer...
Why you should be personalizing your marketing content
In today’s digital world and the era of instant gratification, cutting through the noise, differentiating from the competition, and reaching new customers has become increasingly difficult. In most cases, trying to stand out with a product or pricing alone just won't...
5 Do’s and Don’t of Social Media for Business
First and foremost, your business should have a presence on social media. By now, you’ve heard this and you may already have dabbled in this digital space. Social Media can help you connect to your customers as well as get your brand in front of new prospects. In...
Spartan Pro Show Episode 2: Colin Neidert & Brent Bumbaugh
Spartan Planning + Branding host Colin Neidert and Brent Bumbaugh of Tradefull. In this episode they will discuss the current e-commerce landscape, pivoting to an e-commerce business model, lessons learned throughout their 17-year journey, and much more. To learn more...
How To Measure Website Performance
While having a website is a pre-requisite for businesses these days, many companies aren't effectively using their best tool for generating leads. I've heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our website I...
Spartan Pro Show Episode 1: Dusty Holcomb
Spartan Planning + Branding joined by Dusty Holcomb for the inaugural Spartan Pro Show. Dusty is the Senior Vice President, AAA Membership & Fins Car Wash at AAA Carolinas. This podcast covers: How AAA is running their business through transition and adversity...
How to Get People to Open Your Emails (And Why You Shouldn’t Panic If They Don’t)
Email marketing is still one of the most cost-effective means of marketing for companies. While other options may allow for more targeted messaging to specific demographics, sending a customer an email, especially a business email, tends to show good returns. This...
7 Things You Should Be Doing to Market Your Business Effectively
Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we've sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...
Three Marketing Tools We’ll Be Using in 2021
I want to share the top three tools we'll be using in 2021 for our customers' marketing as well as our own. Let's dive right in.LeadfeederUsing your Google Analytics traffic data, Leadfeeder can tell you the companies who have visited your website. They have a free...
In-House vs Outsourced Marketing: Which is right for you?
I'm going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving its...
What should I write about? How to choose the right blog topics
Having a consistent blog is an essential part of showing up well in Google search results. For most people, writing a blog feels overwhelming and complicated. In our given fields we have a library's worth of knowledge, but putting it down on paper (or our computer...
Why you should be personalizing your marketing content
In today’s digital world and the era of instant gratification, cutting through the noise, differentiating from the competition, and reaching new customers has become increasingly difficult. In most cases, trying to stand out with a product or pricing alone just won't...
5 Do’s and Don’t of Social Media for Business
First and foremost, your business should have a presence on social media. By now, you’ve heard this and you may already have dabbled in this digital space. Social Media can help you connect to your customers as well as get your brand in front of new prospects. In...
Spartan Pro Show Episode 2: Colin Neidert & Brent Bumbaugh
Spartan Planning + Branding host Colin Neidert and Brent Bumbaugh of Tradefull. In this episode they will discuss the current e-commerce landscape, pivoting to an e-commerce business model, lessons learned throughout their 17-year journey, and much more. To learn more...
How To Measure Website Performance
While having a website is a pre-requisite for businesses these days, many companies aren't effectively using their best tool for generating leads. I've heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our website I...
Spartan Pro Show Episode 1: Dusty Holcomb
Spartan Planning + Branding joined by Dusty Holcomb for the inaugural Spartan Pro Show. Dusty is the Senior Vice President, AAA Membership & Fins Car Wash at AAA Carolinas. This podcast covers: How AAA is running their business through transition and adversity...
How to Get People to Open Your Emails (And Why You Shouldn’t Panic If They Don’t)
Email marketing is still one of the most cost-effective means of marketing for companies. While other options may allow for more targeted messaging to specific demographics, sending a customer an email, especially a business email, tends to show good returns. This...
7 Things You Should Be Doing to Market Your Business Effectively
Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we've sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...