THE LATEST FROM SPARTAN
Marketing Tips and Tricks to Build a Stronger Brand

How To Align Sales and Marketing Efforts with Content Marketing
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts.Can Sales and...

10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine
Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...

Top 10 B2B LeadGen Techniques for Manufacturers
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C buying experience even though the purchasing journey is longer than the purchase of consumer...

Spartan Pro Show Season 2: Episode 6 | Alex Moy
In Episode 6 of The Spartan Pro Show, David Childs and David Lillard explore using data to make better decisions in business. They are joined by Alex Moy, the Founder of Data Doctor Data Advisory Services. Learn more about Spartan Planning Group and Spartan Branding...

Spartan Pro Show Season 2: Episode 5 | Andy Zimmerman
In Episode 5 of The Spartan Pro Show, David Childs and David Lillard explore what it means to cultivate a culture of entrepreneurship in a community. They are joined by Andy Zimmerman, the Founder of A-Z Development and investor in entrepreneurship across...

Spartan Pro Show Season 2: Episode 4 | Troy Kemp
Welcome back to the Spartan Pro Show! On this episode David Childs and David Lillard are joined by Troy Kemp, the Director of Admissions at The Ron Clark Academy in Atlanta. Troy is a an exceptionally gifted teacher, coach, and senior administrator and has a passion...

Spartan Pro Show Season 2: Episode 3 | Jon Deline
Welcome back! On this episode of the Spartan Pro Show David Childs and David Lillard are joined by Jon Deline, a seasoned senior executive and organizational leader across a variety of industries. David, David, and Jon explore the responsibilities, risks, challenges,...

Spartan Pro Show Season 2: Episode 2 | Mike Sharrow (Part 2)
In this episode David Childs, David Lillard, and Mike Sharrow pick up where they left off last week and continue unpacking lessons in leadership, the difference between purpose success vs. operational success, and more. The C12 Group is the largest network of...

Spartan Pro Show Season 2: Episode 1 | Mike Sharrow (Part 1)
Welcome to Season 2 of the Spartan Pro Show!Our Season 2 opener is a two-part episode with the CEO of The C12 Group, Mike Sharrow, unpacking lessons in leadership, the difference between purpose success vs. operational success, and more. The C12 Group is the largest...

4 Simple Ways to Use Email Automation in Your Marketing & Sales Communications
How many hours each week do you spend in your inbox? Most marketing and sales professionals live there, constantly sending and answering emails to prospects or leads. That's not counting the clients you may also be communicating with. Have you ever realized you...
How To Align Sales and Marketing Efforts with Content Marketing
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts.Can Sales and...
10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine
Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...
Top 10 B2B LeadGen Techniques for Manufacturers
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C buying experience even though the purchasing journey is longer than the purchase of consumer...
Spartan Pro Show Season 2: Episode 6 | Alex Moy
In Episode 6 of The Spartan Pro Show, David Childs and David Lillard explore using data to make better decisions in business. They are joined by Alex Moy, the Founder of Data Doctor Data Advisory Services. Learn more about Spartan Planning Group and Spartan Branding...
Spartan Pro Show Season 2: Episode 5 | Andy Zimmerman
In Episode 5 of The Spartan Pro Show, David Childs and David Lillard explore what it means to cultivate a culture of entrepreneurship in a community. They are joined by Andy Zimmerman, the Founder of A-Z Development and investor in entrepreneurship across...
Spartan Pro Show Season 2: Episode 4 | Troy Kemp
Welcome back to the Spartan Pro Show! On this episode David Childs and David Lillard are joined by Troy Kemp, the Director of Admissions at The Ron Clark Academy in Atlanta. Troy is a an exceptionally gifted teacher, coach, and senior administrator and has a passion...
Spartan Pro Show Season 2: Episode 3 | Jon Deline
Welcome back! On this episode of the Spartan Pro Show David Childs and David Lillard are joined by Jon Deline, a seasoned senior executive and organizational leader across a variety of industries. David, David, and Jon explore the responsibilities, risks, challenges,...
Spartan Pro Show Season 2: Episode 2 | Mike Sharrow (Part 2)
In this episode David Childs, David Lillard, and Mike Sharrow pick up where they left off last week and continue unpacking lessons in leadership, the difference between purpose success vs. operational success, and more. The C12 Group is the largest network of...
Spartan Pro Show Season 2: Episode 1 | Mike Sharrow (Part 1)
Welcome to Season 2 of the Spartan Pro Show!Our Season 2 opener is a two-part episode with the CEO of The C12 Group, Mike Sharrow, unpacking lessons in leadership, the difference between purpose success vs. operational success, and more. The C12 Group is the largest...
4 Simple Ways to Use Email Automation in Your Marketing & Sales Communications
How many hours each week do you spend in your inbox? Most marketing and sales professionals live there, constantly sending and answering emails to prospects or leads. That's not counting the clients you may also be communicating with. Have you ever realized you...