by David.Lillard | Aug 9, 2021 | Marketing Blog, Lead Generation
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts. Can Sales and...
by David.Lillard | Jul 9, 2021 | Marketing Blog, Lead Generation
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C buying experience even though the purchasing journey is longer than the purchase of consumer...
