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In-House vs Outsourced Marketing: Which is right for you?

In-House vs Outsourced Marketing: Which is right for you?

by David.Lillard | Dec 9, 2020 | Outsourced Marketing

I’m going to admit something.  Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving...
5 Tips for Creating a More Effective Strategic Marketing Plan in 2019

5 Tips for Creating a More Effective Strategic Marketing Plan in 2019

by David.Lillard | Jan 14, 2019 | Marketing Blog, Outsourced Marketing

The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
How Much Should You Be Spending on Marketing?

How Much Should You Be Spending on Marketing?

by David.Lillard | Oct 26, 2018 | Marketing Blog, Outsourced Marketing

I’ll get the straightforward answer out of the way; it depends.   There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...
What to Do When Your Business Isn’t Growing As Fast As It Should Be

What to Do When Your Business Isn’t Growing As Fast As It Should Be

by David.Lillard | Oct 17, 2018 | Marketing Blog, Outsourced Marketing

You’ve done everything you’re supposed to. You have a solution to your customer’s most annoying problem. Your team is wearing all the swag you could slap your logo on. The website is live with all the flashy photos, videos, and graphics you could pack into it. Flyers...

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