6. Point Traffic Back to Your Website
Stop sending people away from your website!
While it is okay to share third-party articles, you don’t want to point too much of your social media traffic away from your website.
We touched on this briefly in #1 “Create Original Content”. When sharing blogs and other written content, are you sharing valuable information that is sending your followers away from your site? Or worse, are you sending them to a competitor?
It’s always a much better practice to link back to your own website. If you find an article that you really like, it’s for a reason. Is the idea something that you could re-produce with your own spin on it?
Sometimes taking an idea and expanding on it in your own words is worth the time if it means you’re bringing readers back to your own website!
7. Plan Ahead and Schedule
Stop forgetting to post to your social media!
This might be the most difficult thing for businesses to do, plan out their social media content. Plenty of businesses post content but do so sporadically. Our favorite is when someone posts a bunch of content for a day or two and then nothing for weeks. This is the best way to completely tank your organic reach and overall social media presence.
At Spartan Branding, we recommend planning a month out for content. It’s a much easier project to stay on top of when you decide the month prior, how many pieces of content you want to share, when to share them, and on which platform.
It can be as simple as keeping a spreadsheet of content and make it into a posting schedule. As with most things in life, planning ahead usually increases the probability that you’ll actually succeed.
8. Hire a Professional to Manage Your Social Media
Stop wasting your valuable time doing half the job!
Maybe you didn’t know this, but many businesses outsource their social media marketing.
Just as you’d hire someone to build your website, there are experts in creating brand specific content and managing a successful posting schedule. You hire a web-developer, not because you aren’t capable of learning how to build a website using Wix or SquareSpace. You hire a web-developer because your time is valuable and better suited elsewhere.
At Spartan Branding, we work with clients every month who make amazing products and offer outstanding services to their clients. Their best use is not learning Facebook’s latest algorithm or building a targeted list of clients. So they hire us to stay on top of the latest social media trends and deliver great content to their customers.
If you’re building your own social media program, make sure to bookmark this page or share with your team, If you need a pro to help you get a great online presence without pulling your hair out, schedule a free assessment today.