Meanwhile, many organizations still haven’t figured out what to do with Facebook. Whether you’re an established business or a start-up, here are seven things you should be doing to market your business. These aren’t the only things you can do, but they are some of the most important, especially if you are on a tight budget.
1. Have a clear, concise message about what you do
If you can’t quickly explain what you do in a way that makes sense to others, it’s going to be tough for you to do the other nine things on this list.
Make sure your elevator pitch begins by identifying the problem most of your customers deal with. Then speak to what you do to solve that problem and finally, point out the positive resolution they experience.
Then memorize it. Put it on your business cards, website, and other sales literature. Make the rest of your company learn it so they can use it on the phone or at networking events.
A great elevator pitch should lead people to ask more questions, not put them to sleep.